My Work market halls BRIEF Join the Executive Leadership Team as Head of Marketing to rebuild the business from scratch following an 18 month closure due to Covid-19.
SOLUTION A 360 marketing and communication service; from new logo and brand creative, brand strategy and identity creation, campaign planning, build a website, manage PR, CRM, social media. Recruit and manage a team of 3.
RESULTS The business has gone from strength to strength since re-opening in 2021, going from 3 to 5 destination venues, recording record sales and recently securing 11 million pounds in funding to fuel the next round of expansion.
SKILLSETS Marketing & Communicatons, Six Figure Budget Management, Leadership
sipsmith BRIEF Position Sipsmith as a luxury gin brand, give festival goers an unforgettable experience and get the product in as many hands as possible.
SOLUTION A luxury destination bar taken on tour to some of the UK’s most popular boutique music and lifestyle festivals including Wilderness, Festival No.6, Henley Regatta and Port Eliot Literary Festival. This opulent 16th century inspired gin palace was so much more than just a bar; with secret rooms hosting cocktail masterclasses and gin tastings and evening entertainment programmed by London’s most famous jazz bar - Ronnie Scott’s. This really was the place to be.
RESULTS Combined 200,000 gin serves over the summer, the Palace was a must visit destination and set the benchmark for best in class brand activation.
SKILLSETS Brand Activation, Event Planning, Luxury Experiences
“May is a fantastic collaborator and a great and rewarding person to work with. She is not only very smart, systematic and positive in her approach but also incredibly charming, making any time spent with May productive AND fun. She is always someone I genuinely look forward to working with and I fully trust her to deliver projects to the very highest standards”
— Louise Jennings
Client List
Creative Direction,
2021
#Magazine
Stylist, 2022
SQSP launch
Stylist, 2020
Editorial Collection
Associate Stylist,
2019
Quinn Issue No.2
Associate Stylist,
2020
Quinn Issue No.1